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Effective date: November 10, 2026
This policy describes the Waterview Swim lesson text messaging program operated by Waterview Swim School. The program is for adult students and adult parents or guardians.
Program status: Optional customer-care SMS signup is available on our contact form. Text-message delivery is not active yet and will begin only after the messaging service is approved and ready. Lesson booking remains closed. For assistance now, email contact@waterviewswim.com or call 214-893-0078.
When you choose to receive lesson-related texts, we collect and use your mobile number, your consent or opt-out choice, the date and method of that choice, and the messages exchanged with you. We use this information to send lesson confirmations, reminders, schedule changes and cancellations, answer lesson-related questions, maintain consent records, and honor your communication choices.
We do not sell or rent mobile numbers, SMS opt-in information, or SMS consent records. We do not share mobile information with third parties or affiliates for their marketing or promotional purposes. SMS opt-in information and consent records are excluded from any other data-sharing categories described in this Privacy Policy.
We use service providers to help deliver and support our messaging program. We may provide those providers only the information they need to perform these services for us. Any access to mobile numbers or consent records is limited to that service-provider role and does not permit use for their own marketing, promotional, or other independent purposes. We do not transfer a customer’s consent to another business.
Waterview Swim School retains SMS information based on the purpose of the record, our continuing need for it, and applicable legal requirements.
Messages and related records: We retain message content and related messaging records for as long as reasonably needed to manage lesson scheduling, respond to inquiries, provide customer support, and resolve complaints or disputes.
Consent evidence: We retain records documenting messaging permission and changes to that permission for as long as reasonably needed to demonstrate consent, meet applicable messaging requirements, and address consent questions or disputes.
Opt-out records: We retain the limited information needed to honor and document your request to stop receiving messages. This may include your phone number and opt-out status, even after other messaging information has been deleted.
Relevant records may be preserved when required by law, a court order, or a legal preservation obligation. When information is no longer needed for these purposes and no preservation requirement applies, Waterview Swim School’s owner or designated administrator arranges for its deletion from systems under our control and coordinates applicable deletion requests with Twilio and any connected service providers.
Deletion is not necessarily immediate or simultaneous across all systems. A request to stop messages does not automatically delete previous messages, consent evidence, or records needed to honor your messaging preferences.
Waterview Swim School is preparing to use Twilio for its SMS program. Messaging providers and wireless carriers process information needed to transmit and support text messages.
Within Waterview Swim School, access to SMS information is permitted only for the owner and staff specifically authorized to handle scheduling, customer communications, consent records, or privacy requests, and only to the extent needed for their responsibilities. The owner or designated administrator is responsible for managing those permissions.
Waterview Swim School is responsible for configuring and managing its own account access and protecting records maintained outside Twilio.
For privacy questions or requests concerning your SMS information, contact contact@waterviewswim.com. Please describe your request and identify the phone number associated with your messages.
Our owner or designated administrator will review your request. Before providing access to personal information or making certain changes, we may request information reasonably necessary to verify your identity or your authority to act for another person.
Depending on applicable law, you may have rights to access, obtain a copy of, correct, or request deletion of your personal information, and to exercise applicable opt-out rights. We will respond within any legally required period, explain applicable limitations or reasons for declining a request, and provide information about any available appeal process.
You may also send privacy questions or requests by mail to:
Waterview Swim School
Attn: Privacy Requests
9505 Fairway Vista Drive
Rowlett, TX 75089
For program details, see our SMS Terms and Conditions.